Thursday, January 31, 2013

Gov Scott's new logo: BusinessMEN only, please.

So, our governor, Rick Scott, in concert with Enterprise Florida has decided that what this state really needs is a tax-payer subsidized slogan, logo, and branding campaign to attract more business to the state of Florida. 

After paying over $200,000 for development of the logo and slogan, the Governor is looking to spend $3 million of state money for a campaign based on the new brand.

And what is that brand? The slogan is kind of catchy: "Florida is the perfect climate for business."

But the logo?

That "i" in the "FLORIDA" is a necktie. Yep...a necktie. A NECKTIE!  Clearly this branding/ad agency doesn't have a single woman working in the creative department. And apparently the Governor doesn't think there are any women entrepreneur/business owners. 

I'm sick at home laying in bed watching the news. When I saw the logo on the local news, I sat up and said, "Are you kidding me? What? BusinessMEN only should apply?" 

My husband Jerry (who in his career worn more ties  than he'd care to think about) said "Who wears ties anymore?" 

Judging from the picture above, dopey politicians do.

Almost as important as offending the female side of business, the logo practically screams, "hey, all you techies with the next big Twitter/Facebook/Google thing? the ones whose corporate attire is bluejeans and a tshirt? Don't bother, we want suits...in Florida...where it's hot...and muggy".

The logo is dated, offensive, and out of touch. Is that the image we want spread across the US to attract business? I hope not. What are they thinking? 

What do you think? 

Tuesday, January 29, 2013

No. 4 of #52Lists: Favorite Smells

Here's my entry today for the 52 List Project started by Pip Lincolne on her blog Meet Me At Mike's (here's a link to her blog).

Smells...they can bring back memories, relax you, excite you, bring a smile to your lips, make you hungry! 

Here's just a few of my favorites.  What are yours?



Sunday, January 27, 2013

CHOSEN


          I was twelve and stood in a sky blue coat dress feeling very small among somberly dressed adults at the edge of my father’s open grave. A slim silver crucifix lay on top of the simple oak casket. An only child, I stood with my small hand nestled inside my mother’s. She trembled from the cold wind that blew out of the March sky and the grief that had come from nowhere into her life descending like a twister from a Midwestern sky.
 I felt lonely and afraid yet at the same time comforted by the strength and love that flowed from the family and friends who gathered around my mother and me. These people stood around us like an army ready to do battle in our names. They were the promise that we would survive.  This circle of guardians was a reflection of the life my parents had created for themselves, a life filled with decent, fair-minded people who, just like them, treasured and nurtured true friendship and supportive love.  
 Years before that day at my father’s grave, there was a half-moon high over our rose-colored, one-story tract home.  It was a warm Californian summer night. I smelled orange blossoms from the small grove down the street. mingled with the heady aroma of gardenias from our neighbor’s well-tended yard. 
         I was five years old, small and skinny. Mom and I waited at the side gate while Dad drove the long, pink Oldsmobile into the garage. His teeth flashed white in the dark as he smiled and walked towards us. Mom took my hand in hers. We walked into the backyard and I heard the gate clang shut behind us.  My entire universe was within my sight, my parents, our tidy backyard with the big leafed mulberry tree, the light from the kitchen window, and the brilliant starry sky.
We walked out from under the spreading branches of the mulberry tree.  Mom sat down on the top step leading to the back porch of the house. She gathered me up into her arms and looked up to the sky. “Look at all the stars, Annie,” she said. I obediently looked up at all the twinkles. She continued, “You know, you can make wishes on stars? And sometimes they come true.” I nodded, liking the idea quite a bit. With a bit of a hug and a kiss to my forehead she said, “Your Daddy and I wanted a baby for so long.   We wished and wished for a little girl.  Finally one day, a little star was given to us…you.”
After twelve years of marriage and trying to conceive, they adopted me, a three-day-old baby girl. Mom would tell of crying tears of joy the entire seven miles from hospital to home, saying, “Oh, Jimmy, she is so beautiful.”  When they got to the house, she ran to the bedroom to undress me and to stand arm in arm with my Dad staring at the miracle of a beautiful, naked baby on their bed, their own child. 
 That sense of being chosen shaped much of how have I lived my life. Our close-knit family was comprised of people related by blood and people my parents chose to make family. They knew to nurture all those relationships like prized orchids.  They took nothing and no one for granted. So when I stood next to my father’s grave with  my numb and bewildered mother I was a little less afraid because of the presence of all those that stood with us, stood for us.
My father’s death at age fifty-two following heart surgery was unexpected.  My mother was cast adrift.  She was suddenly without her smiling Jimmy, her anchor, her light-hearted partner.  She was a single mother with only a part-time job and large medical bills. She was faced with sleeping in an empty bed for the first time in twenty-five years.  She was stunned, angry, and afraid.  Our community of family and friends supported us in ways I only fully came to appreciate later as an adult.  They sheltered me from just how badly damaged she was until I was old enough to understand.
 Through gestures and actions both small and large they got my mother through the first couple of years helping her find herself and her direction. She gradually regained her smile and found a new path into the future.
 Our community of loved ones kept laughter in our lives, even at a time when it seemed hard to find something to laugh about. These were conscious, deliberate decisions on the part of our family and friends.  They chose to support us, to remain as close as we would allow, to help us remember the good times, and face the bad times.  
Thirteen years ago, with the support of my adoptive mother, Maxine, I made the decision to search for my birth family.  Unlike some, I was not looking for the “missing piece,” as I have never felt incomplete or discarded.  Rather, it was the simple importance of family connection and community that drove me to search for my birth family at the age of forty-three.
With a few facts my mom remembered of the circumstances of my birth, I found my older half-siblings, a sister and a brother. Despite the passage of years and circumstances surrounding my adoption, our coming together was immediate, intense, and joyous.  There were long late-night phone calls, even longer emails and letters, and the sharing of many photos. 
My birth mother, Betty, was relieved to find out that the daughter she had to give up was safe, loved, and happy. Yet she was not ready to meet me.  I understood. I was content with the relationships that I was building with my siblings and the eight nieces and nephews that I acquired almost overnight. I believed that time would take care of the rest.
Eventually, my birth mother and her second husband made the long emotional journey to my home. We shared many secrets, shed tears together, and began to forge a relationship.  When several years later, I planned a visit to California to visit my adoptive mom, my birth mother emailed me to say she was ready to meet my mother.
A Christmas tree stood in the corner of the common area of the senior apartments where my adoptive mom made her home.  Good King Wenceslas was playing on the stereo system and the scent of freshly baked chocolate chip cookies floated through the air. Mom and I held hands while we sat nervously on the small love seat next to the fireplace.  We saw the car pull into a guest parking space. 
Mom could not wait. She rose with remarkable speed given the arthritis in her knees and walked outside.  I stayed behind a few steps. Betty walked across the small palm-lined parking lot towards my mom, followed by her husband a few paces behind.  Under a big blue Southern Californian sky my two mothers embraced. They stood with their arms around each other looking into each other’s eyes. Betty said in a whisper, “Thank you for taking care of her.”  My mom gently responded with tears on her cheeks, “Thank you for letting me.”
 It was the intersecting of two worlds, two lives, through me. My sense of being chosen was never stronger. I had been, in fact, chosen twice. Once by my adoptive parents when they chose to make a family with me, and now a second time when my birth mother chose to reconnect completely with me,  my mom,  and my family.
The following years brought a sad, slow decline in my adoptive mother’s life as she battled poor health and dementia.  As heart wrenching as it was, she and I never doubted the love and connection we had with one another. Nor did we ever feel abandoned by our pieced-together family that surrounded us. We navigated the unwelcome and uncharted waters of her last few years by the light that shone from the many lanterns lit by our loved ones. 
In her last days in hospice, we were surrounded by pictures of her beloved Jimmy.  I would sit holding her hand like I had so many times before. We listened to the Big Band music of her early days with dad.  Long after she could no longer speak or perhaps hear I would talk of memories, of family, and of friends. At the end, as it had been in life, it was the family we chose to create that gave us the strength and courage to fight the battle and face the unknown.
She died in the middle of the night.  When I left her for the last time, I walked out under a star-filled Florida sky not unlike the one she and I had sat under so many years ago back in California. I remembered how once upon a time she had wished upon the stars for a little girl. Now, it was me looking up to the stars in thanksgiving and grief. It was me wishing on the stars for her safe passage. It was me giving thanks to the stars for choosing to bring us together. As I walked to the car, I knew that family waited for me at home to wrap their arms around my aching heart with love and support. I knew that I would grieve. I would heal. I would grow stronger. I would remember. I would remember that I was chosen.   

Saturday, January 26, 2013

3 of #52Lists (Favorite TV Shows from Childhood)


TV Shows I loved from Childhood

What did I forget? (update below)

50s to 60s

Sheriff John’s
Wonderful World of Disney
Bonanza
To Tell the Truth
Many Lives of Dobie Gillis
Ed Sullivan Show
Donna Reed Show
Father Knows Best
Make Room for Daddy
Leave it to Beaver
Seahunt
I Love Lucy
Lassie
Our Miss Brooks
Real McCoys
Red Skelton Hour

60s

Addams Family
Andy Griffith Show
My Three Sons
Flipper
Gidget
The Flying Nun
Gilligan’s Island
Batman
Beverly Hillbillies
Brady Bunch
Green Acres
Here Comes the Brides
I Dream of Jeannie
Patty Duke Show
Petticoat Junction
Dick Van Dyke Show
F Troop
The Flintstones
Hogan’s Heroes
That Girl
The Mod Squad
The Monkees
Rocky, Bullwinkle, and Friends

Update: I got a lot of response from friends on Twitter and Faceback nudging my memory...more favorites include:

What's My Line?
Password (I adored Alan Ludden)
Candid Camera
Spin & Marty
The Mickey Mouse Club
Beanie & Cecil
American Bandstand
Shindig
Ding Dong School
Captain Kangaroo (how did I forget him)
Soupy Sales Show
Laugh In
The Westerns (besides Bonanza already on the list):
     Big Valley
     Rifleman
     Gunsmoke
     Rawhide
     Wagon Train
Topper
Ghost and Mrs Muir
Casper the Friendly Ghost  

Thursday, January 17, 2013

First (and Second) List of 52

Today I saw on Twitter that there is a #52lists project going around.  With @meetmeatatmikes as the catalyst, I'm joining in.  A list a week (but I'm behind so here are two). Shared here on my blog and on twitter via @abaesel2.  Join me?

Places I Have Lived

Pico Rivera, CA (the longest place I've ever lived...my first 18 years)
Cypress, CA
Edinburgh, Scotland (summer of 1978)
Irvine, CA (my first place on my own)
Newport Beach, CA for all of about 6 months...great apartment...but I got married and moved to....
Laguna Beach, CA where we lived in 3 different houses on
     Panorama Dr
     Bonn Dr
     Nestall Rd
Maple Valley, Wa (yay, we escaped California)
Issaquah, WA (our beautiful home in the middle of a forest)
Ashland, OR (too short)
Villanova, PA
St Petersburg, FL (the last move)

and on and off in Montreal, Quebec

Jobs: Loosely Defined

Candystriper
Bookkeeping Clerk, Kilsby Tubesupply
Salesperson at Bookstore
Bookkeeping Clerk at Bookstore
Intern, Orange County Office of Consumer Affairs
Staff Researcher, Orange County Office of Consumer Affairs
Bank Teller
Research Assistant at UC Irvine Graduate School of Administration
Planning Intern, City of Irvine
Environmental Planner/Project Manager: LSA Associates
Environmental Planner/Co-Owner: Sanchez Talarico Associates
Environmental Planner/Owner: ASB Planning, Inc.
Mother, Wife, and CFO of the Baesel Family
Board Member and Chair: Issaquah Rivers and Streams Advisory Board
Parent Volunteer at Arbor Montessori School, Clark Elementary, Ashland Middle, Welsh Valley Middle
     School and Harriton High School
Chair, Parent Advisory Committe for annual Career Symposium at Harriton High School
Board Member: Bryn Mawr Newcomers Club
President: Bryn Mawr Newcomers Club
Blogger



Wednesday, January 9, 2013

Dragonflies: My New Totem


Dragonflies zipped and zoomed across the lawn momentarily halting their race to hover.  What are dragonflies doing when they hover? Are they feeding? Stopping to chat? Surveying the next racing circuit? Whatever they were doing, for me they were like friendly, frantic sentries welcoming me to campus, my campus. My new campus.

I am a college student again.  A college coed? There really should be a word for a coed over 50.  And where did that term come from anyway? Was it for a female student once universities were integrated and allowed women?  What were male students? Boy-eds? How about an experienced coed….perhaps not the connotations I’m looking for. Perhaps, a seasoned coed…good for someone going back to culinary school maybe  Ok…how about just plain student.  A student of learning. A student of life returning to an institution of learning.

I got a rush handling my new Student ID.  The last time I had one would have been in March 1980 when I was graduating from UCI’s School of Adminstration,  32 years ago?  It’s just a  piece of laminated plastic with my smiling happy face.  But it represents a whole new phase of life, a course adjustment, a future.  Funny how such a small, humble thing can represent something so important.

Dragonflies are symbols of good luck and good fortune some say.  So I take it to be auspicious that I walked into my orientation under a canopy of lacy wings. Dragonflies are insects of such grace and beauty in motion but with great power and precision.  On close inspection they are a mixture of beautiful wings and somewhat homely faces  who delight in the air and repose in the sun.  My new totem for my new life.