After paying over $200,000 for development of the logo and slogan, the Governor is looking to spend $3 million of state money for a campaign based on the new brand.
And what is that brand? The slogan is kind of catchy: "Florida is the perfect climate for business."
That "i" in the "FLORIDA" is a necktie. Yep...a necktie. A NECKTIE! Clearly this branding/ad agency doesn't have a single woman working in the creative department. And apparently the Governor doesn't think there are any women entrepreneur/business owners.
I'm sick at home laying in bed watching the news. When I saw the logo on the local news, I sat up and said, "Are you kidding me? What? BusinessMEN only should apply?"
My husband Jerry (who in his career worn more ties than he'd care to think about) said "Who wears ties anymore?"
Judging from the picture above, dopey politicians do.
Almost as important as offending the female side of business, the logo practically screams, "hey, all you techies with the next big Twitter/Facebook/Google thing? the ones whose corporate attire is bluejeans and a tshirt? Don't bother, we want suits...in Florida...where it's hot...and muggy".
The logo is dated, offensive, and out of touch. Is that the image we want spread across the US to attract business? I hope not. What are they thinking?
What do you think?
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